8 REASONS WHY YOUR COMPANY SHOULD GIVE PROMOTIONAL GIFTS

With today’s emphasis on digital marketing, you may be wondering if promotional products are still relevant. In fact, promotional goods are still a very valuable tool for generating brand awareness and creating new opportunities for your business. Just how beneficial can promotional products be? Over half of adults use at least one promotional product regularly and of that group, 85% will eventually do business with the company advertised on the product.

There are several reasons why promotional items should be used by a business from repeat advertising to building relationships. They are a great addition to your company’s overall marketing strategy for the following reasons.

A PROMOTIONAL GIFT CREATES BRAND AWARENESS

Promotional gifts are very powerful tools to help grow your brand. Brand recognition requires your brand to be viewed over and over again until a customers are familiar with it.   Promotional gifts are the perfect opportunity for this, especially if it is the type of product that is used every day such as a promotional pen or cup.

PROMOTIONAL ITEMS LAST A LONG TIME

In today’s marketing environment each communication is increasingly short lived. How long do you think that social media post is going to gain attention? A week at the most? One of the major advantages of giving a branded gift is that people will use the item for a longer period than a business card that may be simply placed in the bin. Take for example a high quality keyring. How long do you think people will change their keyring? Once every 5 years at most?

CREATES CUSTOMER RETENTION

As marketers we often focus on attracting new customers rather than keeping existing customers happy. Did you know it can cost up to 5 times more to attract a new customer? Providing practical gifts is a proven tactic for improving customer retention. 

TURNS YOUR EXISTING CUSTOMERS INTO BRAND AMBASSADORS

The most valuable marketing channels for your brand is your existing customers. This is because customers value the opinions of their peers over any other source of information on a product. Using a branded gift is an excellent method to amplify word of mouth and can boost this in two ways.

1. It creates customer delight, increasing the likelihood that the customer will discuss your brand in a positive manner.

2. A unique gift is likely to be a point of conversation between you, your customers, their friends and peers.

ENDLESSLY CUSTOMISABLE

The number of options for promotional gifts is almost endless, and allows you to create a tool that is customisable to your target audience. For example if you’re a personal trainer, you could provide a free workout shirt with a custom slogan to your clients. 

POWERFUL TOOL FOR ATTRACTING NEW CUSTOMERS

Nothing is more attractive to a prospective customer than something for free. Leverage this power by using promotional gifts to attract new customers. Often getting customers to try your product is the greatest barrier to attracting new business. Consider offering free sample packs as trials, this is the perfect way to boost interest & gain new customers.