Nowadays promotional goods are still a very valuable tool for generating brand awareness and creating new opportunities for your business. Just how beneficial can promotional products be? Over half of adults use at least one promotional product regularly and of that group, 85% will eventually do business with the company advertised on the product.

Key Corporate Gifting Stats And Facts: The UK corporate gifting market is worth around $105 million in 2022. The US corporate gifting market is calculated to grow at a CAGR of 8.1% from 2021 to 2024. Gifts of up to $25 for each person per tax year can be deducted from the tax in the US.

The promotional gift market is constantly evolving, and businesses need to stay ahead of the latest trends to ensure their promotional products are effective and well-received. By using eco-friendly and sustainable products and focusing on high-quality, practical merchandise and personalized gifts, businesses can make a real impact with their promotional gifts and create meaningful connections with customers and clients.

When investing in a corporate gift or promotional product, thinking about the proper printing technique is paramount to communicating your logo or message in the best possible way. NOVEL GIFT offers numerous printing options. Below, we list the pros and cons of the various printing techniques to ensure your logo or advertising message stands out positively.